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10 【Editorial】
Concrete & Crimson
The project combines editorial photography with video content, using the museum's curved forms and dramatic ocean views to create a visual language that feels both architectural and cinematic. Natural light, bold color, and intentional composition throughout.
A complete couture campaign built around a single collection of eight sculptural looks in red and black.
The direction pairs the volume of the garments with equally sculptural environments, so set and silhouette work on the same terms. Palette held to red, black and sand throughout; natural directional light, restrained shadow, one consistent film treatment.
The collection is first presented in full on neutral ground, then carried through two photographic sessions in distinct settings. Across every frame the same model, the same styling and the same colour treatment — so a brand receives one campaign, not a set of images.
The direction pairs the volume of the garments with equally sculptural environments, so set and silhouette work on the same terms. Palette held to red, black and sand throughout; natural directional light, restrained shadow, one consistent film treatment.
The collection is first presented in full on neutral ground, then carried through two photographic sessions in distinct settings. Across every frame the same model, the same styling and the same colour treatment — so a brand receives one campaign, not a set of images.
Session 01 · Niterói
Session 02 · Oneiric Red Creative direction
