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22 【Brand Fashion】
Sofia Riviera
Sofia Riviera is a European luxury swimwear brand. This project is an AI-generated visual campaign showcasing the brand's collection through lifestyle and editorial imagery not e-commerce product shots, but portfolio-grade campaign visuals.
The creative direction draws from an Italian Riviera aesthetic: Mediterranean settings, Boesch wooden boats, sun-drenched coastal scenes. Images feature AI-generated models in the brand's swimwear across lifestyle scenarios — reading newspapers, sailing, group shots with 2–3 models all designed to communicate the brand's luxury positioning.